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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 3 and 4 - Visual brand identity
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:::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | :::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | ||
* Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | * '''[[w:Color psychology|Color psychology]]''': Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | ||
* '''[[w:Color symbolism|Color symbolism]]''' in [[w:art|art]] and [[w:anthropology|anthropology]] refers to the use of [[w:color|color]] as a [[w:symbol|symbol]] in various [[w:culture|culture]]s. ( Wikipedia ) | * '''[[w:Color symbolism|Color symbolism]]''' in [[w:art|art]] and [[w:anthropology|anthropology]] refers to the use of [[w:color|color]] as a [[w:symbol|symbol]] in various [[w:culture|culture]]s. ( Wikipedia ) | ||