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User:Jukeboksi/Blog/Marketing: Difference between revisions
== Session 4 and 5 - Brand identity and image == + definition of brand identity and Brand identity and brand image
(→Session 3 and 4 - Visual brand identity: + definition w:Color preferences) |
(== Session 4 and 5 - Brand identity and image == + definition of brand identity and Brand identity and brand image) |
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== Session 4 and 5 - Brand identity and image == | |||
* '''Brand image vs. brand identity''' | |||
::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | |||
::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) | |||
== Session 3 and 4 - Visual brand identity == | == Session 3 and 4 - Visual brand identity == | ||
Problem: How to create a visual brand identity? | Problem: How to create a visual brand identity? | ||