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User:Jukeboksi/Blog/Marketing: Difference between revisions
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Revision as of 09:29, 11 February 2015
, 11 February 2015→Session 4 and 5 - Brand identity and image: stating the problem and the subquestions + minor fmt
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== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||
Problem: How to manage brand identity? | |||
Questions: | |||
:#What is the interrelation between brand identity and brand image? | |||
:#When and how to rebrand? | |||
:#Risks and challenges? | |||
:#Trends? | |||
:#Examples of good and bad brand management? | |||
{{Q|'''Brand identity''' is the ''expression'' of the brand vs. '''brand image''' is the ''perception''|jubo-jubo|difference between brand identity and brand image}} | |||
::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||