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:: It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. ( Wikipedia ) | :: It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. ( Wikipedia ) | ||
:'''Brand architecture - See also''' | |||
*[[w:Umbrella brand|Umbrella brand]] | :*[[w:Umbrella brand|Umbrella brand]] | ||
*[[w:Brand valuation|Brand valuation]] | :*[[w:Brand valuation|Brand valuation]] | ||
*[[w:Family branding|Family branding]] | :*[[w:Family branding|Family branding]] | ||
*[[w:Corporate branding|Corporate branding]] | :*[[w:Corporate branding|Corporate branding]] | ||
*[[w:Brand management|Brand management]] | :*[[w:Brand management|Brand management]] | ||
*[[w:Marketing mix modeling|Marketing mix modeling]] | :*[[w:Marketing mix modeling|Marketing mix modeling]] | ||
*[[w:Brand language|Brand language]] | :*[[w:Brand language|Brand language]] | ||
*[[w:Individual branding|Individual branding]] | :*[[w:Individual branding|Individual branding]] | ||
*[[w:Personal branding|Personal branding]] | :*[[w:Personal branding|Personal branding]] | ||
*[[w:Aspirational brand|Aspirational brand]] | :*[[w:Aspirational brand|Aspirational brand]] | ||
*[[w:Brand aversion|Brand aversion]] | :*[[w:Brand aversion|Brand aversion]] | ||
*[[w:Brand community|Brand community]] | :*[[w:Brand community|Brand community]] | ||
*[[w:Brand engagement|Brand engagement]] | :*[[w:Brand engagement|Brand engagement]] | ||
*[[w:Brand loyalty|Brand loyalty]] | :*[[w:Brand loyalty|Brand loyalty]] | ||
*[[w:Brand implementation|Brand implementation]] | :*[[w:Brand implementation|Brand implementation]] | ||
*[[w:Brand orientation|Brand orientation]] | :*[[w:Brand orientation|Brand orientation]] | ||
* [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | * [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref> | ||