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(definition of brand strategy from businessdictionary.com) |
(Session 6 and 7 - Communication plan) |
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== Session 6 and 7 - Communication plan == | |||
'''Problem''': What does a communication plan involve? | |||
'''Learning objectives''': | |||
:#Different ways to measure success? | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||
'''Problem''': How to create a brand strategy? | '''Problem''': How to create a brand strategy? |