2,925
edits
User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 5 and 6 - Brand strategy: + definition of w:Positioning (marketing) what positioning aims to achieve
(→Session 5 and 6 - Brand strategy: + definition of w:Positioning (marketing) what positioning aims to achieve) |
|||
| Line 54: | Line 54: | ||
{{Q|Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.|http://www.businessdictionary.com|brand strategy}}<ref>http://www.businessdictionary.com/definition/brand-strategy.html</ref> | {{Q|Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.|http://www.businessdictionary.com|brand strategy}}<ref>http://www.businessdictionary.com/definition/brand-strategy.html</ref> | ||
'''[[w:Positioning (marketing)|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. […] Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business' or organization's goals, such as increasing [[w:All-commodity volume|sales volume|]], [[w:Brand awareness|brand recognition]], or [[w:Reach (advertising)|reach]] in advertising. ( Wikipedia ) | |||
== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||