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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 6 and 7 - Communication plan: + definition of w:Communication planning
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:# How do trends influence the communicattion planning ? | :# How do trends influence the communicattion planning ? | ||
:# How to measure the effectiveness of the communication plan | :# How to measure the effectiveness of the communication plan | ||
* '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||