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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 6 and 7 - Communication plan: + key questions that should be answered in the communications plan
(→Session 6 and 7 - Communication plan: + A communication plan is a written document that describes...) |
(→Session 6 and 7 - Communication plan: + key questions that should be answered in the communications plan) |
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::*how you will accomplish your objectives (the tools and timetable), and | ::*how you will accomplish your objectives (the tools and timetable), and | ||
::*how you will measure the results of your program (evaluation). <ref>http://www.hieran.com/comet/howto.html</ref> | ::*how you will measure the results of your program (evaluation). <ref>http://www.hieran.com/comet/howto.html</ref> | ||
*A communications plans should answer concretely the following six questions: | |||
::*Who Will be the Key Staff Doing the Communicating? | |||
::*What are the Communications Goals and Objects? | |||
::*Who is the Target Audience(s)? | |||
::*When and How Frequently to Plan to Communicate? | |||
::*How to Communicate the Results? | |||
::*What Resources Are Available for Communicating? <ref>http://toolkit.pellinstitute.org/evaluation-guide/communicate-improve/develop-a-communications-plan/</ref> | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||