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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 6 and 7 - Communication plan: + How to measure the success of the communication mix?
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=== How do trends affect | === How do trends affect communications planning? === | ||
*Trends affecting communications planning: | *Trends affecting communications planning: | ||
::* Ubiquitous mobile access | ::* Ubiquitous mobile access | ||
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=== How to measure the success of communcation mix === | === How to measure the success of communcation mix === | ||
[[w:Communications mix]] redirects to [[w:promotional mix]] | [[w:Communications mix]] redirects to [[w:promotional mix]] | ||
An effective communicator gets his point across while maintaining a productive relationship with the other party. This is extremely important if you plan to run a small business. The way you communicate with your customers, employees and other stakeholders can have a significant effect on your company's overall success. Keep a few key concepts in mind as you measure whether you're communicating effectively. | |||
'''Step 1''' | |||
*Conduct regular surveys of your employees and customers to determine if you're communicating effectively. [...] For example, ask customers, "How did you learn about our latest product or service?" Ask employees, "Do your superiors and team members clearly communicate information to you?" Have them rate their replies on a one-to-five ( liekert ) scale. | |||
'''Step 2''' | |||
* Post information online in blog format to better communicate with employees (intraoffice) and customers (public information). | |||
* Use a website tracking service to monitor visiting patterns and see how long visitors remain on your various website pages. ::**If you see visitors spend several minutes reading content and making positive comments, then you know your communication is effective. | |||
::**If they click away in a few seconds, that could mean you are not sufficiently capturing their attention and effectively delivering your message. | |||
'''Step 3''' | |||
Measure the progress of specific work projects to ascertain whether you and your employees are communicating effectively [with each other]. | |||
'''Step 4''' | |||
Ask your employees to repeat verbal instructions back to you to see if they fully understand. You can simply ask each employee to send you an email summarizing your assignment and how they plan to get it done. <ref>http://smallbusiness.chron.com/measure-effective-communication-3180.html</ref> | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||