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Session 9 and 10 - Investor relations
(Session 9 and 10 - Investor relations)
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== Session 9 and 10 - Investor relations ==
'''Problem:''' Why investor relations are important?
'''Learning objectives:'''
# How to communicate with investors?
# How to build trust among the company and the investors?
# How do stakeholders/shareholders influence company corporate strategy?
Keywords: Stakeholder, trust, communication strategy, CRM and challenges
== Session 8 and 9 ==
== Session 7 and 8  - Media agencies and big data ==
== Session 7 and 8  - Media agencies and big data ==
'''Problem''': Why companies use media agencies?
'''Problem''': Why companies use media agencies?
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