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Marketing: Difference between revisions
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# [[#Services Marketing|Services Marketing]] - [[w:Services marketing]] | # [[#Services Marketing|Services Marketing]] - [[w:Services marketing]] | ||
# [[#Corporate Responsibility|Corporate Responsibility]] - [[w:Corporate responsibility]] | # [[#Corporate Responsibility|Corporate Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] ) | ||
# [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | # [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]] | ||
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Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling. | Economical activity can be divided to '''[[w:Service (economics)|services]]''' and '''[[w:goods]]'''. Often these are packaged together for greater utility for the consumer buying and higher wins for the business selling. | ||
'''[[w:Service economy]]''' is a huge share of the World [[w:GDP]]. | '''[[w:Service economy]]''' ( [[w:fi:Palveluyhteiskunta]] )is a huge share of the World [[w:GDP]]. | ||
'''[[w:Marketing]]''' can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]''' | '''[[w:Marketing]]''' ( [[w:fi:Markkinointi]] ) can be a valuable tool for both business purposes of the business selling the service and also from the viewpoint of the '''[[w:consumer]]''' | ||
Services can be: | Services can be: | ||
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=== Marketing class week 4 === | === Marketing class week 4 === | ||
*'''[[w:Cloud computing]]''' is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices. | *'''[[w:Cloud computing]]''' ( [[w:fi:Pilvilaskenta]] ) is a major pleasantifier of information technology systems acquisition and operation hassle and costs. Prices start as low as 15€ / VPS-from-cloud ( virtual private server ) with full [[w:root]] access. Additionally cloud computing is ecological. Think of a business buying a big physical server which is then utilized to 10% of it's maximum capacity whereas in cloud computing you can thanks to [[w:Virtualization]] technologies have much better utilization rates for actual physical devices. | ||
:* '''[[w:Infrastructure as a service]] (IaaS)''' | :* '''[[w:Infrastructure as a service]] (IaaS)''' | ||
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*In '''[[w:viral marketing]]''', the '''[[w:K-factor (marketing)]]''' also known as "viral coefficient" can be used to describe the growth rate of websites or [[w:Mobile app|apps]]. ( Wikipedia ) | *In '''[[w:viral marketing]]''' ( [[w:fi:Viraalimarkkinointi]] ), the '''[[w:K-factor (marketing)]]''' also known as "viral coefficient" can be used to describe the growth rate of websites or [[w:Mobile app|apps]]. ( Wikipedia ) | ||
* '''[[w:Engagement marketing]]''', sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia ) | * '''[[w:Engagement marketing]]''' ( [[w:fi:Engagement-markkinointi]] ), sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages [[w:consumer]]s to participate in the evolution of a [[w:brand]]. ( Wikipedia ) | ||
* '''[[w:Tacit knowledge]]''' (as opposed to formal or '''[[w:explicit knowledge]]''') is the kind of knowledge that is difficult to transfer to another person by means of writing it down or verbalising it. | * '''[[w:Tacit knowledge]]'''( [[w:fi:Hiljainen tieto]] ) (as opposed to formal or '''[[w:explicit knowledge]]''') is the kind of knowledge that is difficult to transfer to another person by means of writing it down or verbalising it. | ||
*'''[[w:Database marketing]] in the 80's and 90's then in the 00's evolved to modern '''[[w:Customer relationship management]]'''. | *'''[[w:Database marketing]] in the 80's and 90's then in the 00's evolved to modern '''[[w:Customer relationship management]]'''. | ||