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Marketing: Difference between revisions
→Terminology for marketing exam: adding links to Finnish Wikipedia
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::::A true market nicher has a distinctive product that appeals strongly to a particular consumer segment. ( Soile ) | ::::A true market nicher has a distinctive product that appeals strongly to a particular consumer segment. ( Soile ) | ||
* Marketing '''[[w:intermediary|intermediaries]]''' | * Marketing '''[[w:intermediary|intermediaries]]''' ( [[w:fi:Välittäjä]] ) | ||
:::An '''intermediary''' (or '''go-between''') is a third party that offers ''intermediation'' services between two trading parties. The ''intermediary'' acts as a conduit for goods or services offered by a supplier to a consumer. Typically the intermediary offers some added value to the transaction that may not be possible by direct trading. ( Wikipedia ) | :::An '''intermediary''' (or '''go-between''') is a third party that offers ''intermediation'' services between two trading parties. The ''intermediary'' acts as a conduit for goods or services offered by a supplier to a consumer. Typically the intermediary offers some added value to the transaction that may not be possible by direct trading. ( Wikipedia ) | ||
* '''[[w:Customer relationship management]]''' or '''CRM''' is a model for managing a company’s interactions with current and future [[w:customers]]. It involves using technology to organize, automate, and synchronize [[w:sales]], [[w:marketing]], [[w:customer service]], and [[w:technical support]]. ( Wikipedia ) | * '''[[w:Customer relationship management]]''' or '''CRM'''( [[w:fi:Asiakkuudenhallinta]] ) is a model for managing a company’s interactions with current and future [[w:customers]]. It involves using technology to organize, automate, and synchronize [[w:sales]], [[w:marketing]], [[w:customer service]], and [[w:technical support]]. ( Wikipedia ) | ||
:::'''Customer [[w:relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention]] and satisfaction, rather than a dominant focus on sales transactions. ( Wikipedia ) | :::'''Customer [[w:relationship marketing]]''' was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes [[w:customer retention]] and satisfaction, rather than a dominant focus on sales transactions. ( Wikipedia ) | ||
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* '''Levels of [[w:product (business)|product]]''' | * '''Levels of [[w:product (business)|product]]''' ( [[w:fi:Tuote]] ) | ||
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* '''[[w:Shopping]] product''' | * '''[[w:Shopping]] product''' ( [[w:fi:Shoppailu]] ) | ||
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* '''[[w:Brand]]''' ( noun ) - '''branding''' ( verb ) | * '''[[w:Brand]]''' ( noun ) ( [[w:fi:Brändi]] ) - '''branding''' ( verb ) | ||
:::'''Brand''' is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." | :::'''Brand''' is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." | ||
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* '''[[w:Retailing]]''' | * '''[[w:Retailing]]''' ( [[w:fi:Vähittäiskauppa]] ) | ||
* '''[[w:Warehousing]]''' | * '''[[w:Warehousing]]''' ( [[w:fi:Varasto]] ) | ||