2,925
edits
Researching Target Markets: Difference between revisions
definition of w:Market research. It is not quite the same as w:Marketing research
(expanding definition of w:Statistic) |
(definition of w:Market research. It is not quite the same as w:Marketing research) |
||
| Line 1: | Line 1: | ||
= International Market Research = | = International Market Research = | ||
== Week 4 - Introduction == | |||
'''[[w:Market research|Market research]]''' is any organized effort to gather information about [[w:target markets|target markets]] or customers. It is a very important component of [[w:business strategy|business strategy]]. The term is commonly interchanged with [[w:marketing research|marketing research]]; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets. ( Wikipedia ) | |||
'''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | '''[[w:Marketing research|Marketing research]]''' [...] is the systematic gathering, recording, and analysis of [[w:qualitative|qualitative]] and [[w:quantitative|quantitative]] data about issues relating to marketing products and services. ( Wikipedia ) | ||
= Statistical Methods = | = Statistical Methods = | ||
'''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | '''[[w:Statistics|Statistics]]''' is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of [[w:statistical survey|survey]]s and [[w:experimental design|experiments]] ( Wikipedia ) | ||