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Researching Target Markets: Difference between revisions
→International Market Research: week 6
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'''[[w:Qualitative research|Qualitative research]]''' is a method of inquiry employed in many different academic disciplines, traditionally in the [[w:social sciences|social sciences]], but also in [[w:market research|market research]] and further contexts. Qualitative researchers aim to gather an in-depth understanding of [[w:human behavior|human behavior]] and the reasons that govern such behavior. The qualitative method investigates the ''why'' and ''how'' of [[w:decision making|decision making]], not just ''what'', ''where'', ''when''. Hence, smaller but focused [[w:Sample (statistics)|sample]]s are more often used than large samples. ( Wikipedia ) | '''[[w:Qualitative research|Qualitative research]]''' is a method of inquiry employed in many different academic disciplines, traditionally in the [[w:social sciences|social sciences]], but also in [[w:market research|market research]] and further contexts. Qualitative researchers aim to gather an in-depth understanding of [[w:human behavior|human behavior]] and the reasons that govern such behavior. The qualitative method investigates the ''why'' and ''how'' of [[w:decision making|decision making]], not just ''what'', ''where'', ''when''. Hence, smaller but focused [[w:Sample (statistics)|sample]]s are more often used than large samples. ( Wikipedia ) | ||
== Week 6 == | |||
= Statistical Methods = | = Statistical Methods = | ||