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Researching Target Markets: Difference between revisions
→Week 6: definition of w:Likert scale
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In [[w:arithmetic|arithmetic]], the '''[[w:Range (statistics)|range]]''' of a set of data is the difference between the largest and smallest values. ( Wikipedia ) | In [[w:arithmetic|arithmetic]], the '''[[w:Range (statistics)|range]]''' of a set of data is the difference between the largest and smallest values. ( Wikipedia ) | ||
A '''[[w:Likert scale|Likert scale]]''' is a [[w:psychometrics|psychometric]] scale commonly involved in research that employs [[w:questionnaire|questionnaire]]s. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with ''[[w:rating scale|rating scale]]'', or more accurately the '''Likert-type scale''', even though the two are not synonymous. The scale is named after its inventor, [[w:psychologist|psychologist]] [[w:Rensis Likert|Rensis Likert]]. ( Wikipedia ) | |||