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Researching Target Markets: Difference between revisions
→International Market Research: + == Week 9 ==
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'''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia ) | '''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia ) | ||
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== Week 9 == | |||
= Statistical Methods = | = Statistical Methods = | ||