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Researching Target Markets: Difference between revisions
→Week 12: definition of w:Systematic sampling
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:::'''Probability sampling''', or '''[[w:random sampling|random sampling]]''', is a sampling technique in which the [[w:probability|probability]] of getting any particular sample may be calculated. | :::'''Probability sampling''', or '''[[w:random sampling|random sampling]]''', is a sampling technique in which the [[w:probability|probability]] of getting any particular sample may be calculated. | ||
:::'''Nonprobability sampling''' does not meet this criterion and should be used with caution. Nonprobability sampling techniques ''cannot'' be used to infer from the sample to the general population. ( Wikipedia ) | :::'''Nonprobability sampling''' does not meet this criterion and should be used with caution. Nonprobability sampling techniques ''cannot'' be used to infer from the sample to the general population. ( Wikipedia ) | ||
* '''[[w:Systematic sampling|Systematic sampling]]''' is a [[statistics|statistical method]] involving the selection of elements from an ordered [[sampling frame]]. ( Wikipedia ) | |||
= Statistical Methods = | = Statistical Methods = | ||