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Researching Target Markets: Difference between revisions
definition of w:Primary research
(definition of w:Secondary research) |
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* '''[[w:Secondary research|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research|primary research]], where data is collected from, for example, research subjects or experiments. | * '''[[w:Primary research|Primary research]]''' consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. ( Wikipedia ) | ||
* '''[[w:Secondary research|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia ) | |||
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