Toolkit for Quantitative Surveys

From Wikistudy.ByJuho.fi

This page has permanently moved to the Consumerium.org development wiki


Teacher: Jutta Heikkilä

Type of course: Free choice studies, toolbox courses in stastical methods and Quantitative research (Intenstive week courses)

Course code: MET8LF001

Course material: Quantitative analysis with SPSS ( Not quite sure of the exact title ) booklet by Jutta Heikkilä available only from the shop in Suomen Liikemiesten Kauppaopisto ( SLK )


  • Statistical inference is the process of drawing conclusions from data that are subject to random variation, for example, observational errors or sampling variation. ( Wikipedia )
  • A crosstab is another name for a contingency table, which is a type of table created by crosstabulation. In survey research (e.g., polling, market research), a "crosstab" is any table showing summary statistics. Commonly, crosstabs in survey research are concatenations of multiple different tables. For example, the crosstab below combines multiple contingency tables and tables of averages. ( Wikipedia )
  • The Pearson product-moment correlation coefficient (sometimes referred to as the PPMCC or PCC, or Pearson's r) is a measure of the linear correlation (dependence) between two variables X and Y, giving a value between +1 and −1 inclusive, where 1 is total positive correlation, 0 is no correlation, and −1 is total negative correlation. It is widely used in the sciences as a measure of the degree of linear dependence between two variables. It was developed by Karl Pearson from a related idea introduced by Francis Galton in the 1880s.,