User:Jukeboksi/JT Foxx Megaspeaker event Helsinki

Free Megaspeaker event in Helsinki

Monday 2016-06-27 at the Radisson Blu Royal Helsinki

Why are you looking to become a great speaker?

• Platform (Platform evangelism but not limited to it)
• Professional (Consultant)

Who is JT Foxx?

• Serial entrepreneur
• International speaker
• Business consultant
• Sales trainer
• Recruitment specialist
• Sports trainer
• Coach

How to make it?

• Employ the Third-party technique (marketing)
• Go beyond Communication to connecting
• Body language and vivid intonation
• Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
• Branding is important - Personal branding and Brand management
• Do an annual event
• It is about closing the sale
• Think Monetization

Types of speaking

• Keynote speaking
• Education
• Platform speaking is the most profitable speaking arrangement

Tips for successful speaking

• Front-end-model
• 90-minute preview
• 12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
• Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
• Situation awareness
• Solve problems
• Make yourself valuable
• Mission -> Vision -> Culture
• You should have approx 15 marketing triggers in your speech
• 40% of speaking is the fundamentals and 60% is coaching and branding
• If someone else sells you it is more convincing than if you try to do it yourself
• Pricing psychology is important

Event formats

• 90-minute preview model
• 3 hour preview
• One day event
• 2 day event

• Promoter does Promotion and takes approx. 50% of the revenue to cover his costs and make a profit.

Securing an audience

• Registration (1100 for this event)
• Confirmation (682)
• Show-up (282)

Pricing speaking events

• Free event (show up usually 16-18% of confirmed)
• For charge event (show up 10-20% of confirmed)
• Freemium

Levels

• Specialist and generalist
• Speaker and coach authority
• Speaker and coach celebrity
• Celebrity authority

On branding

• Brand awareness
• Brand preference
• Brand ambassador (brand advocacy)
• Brand insistence

JT's tips for making a biography video

1. Best moment in your life
2. Worst moment of your life
3. What other say about you
4. Vision – Where you are going next?
5. Have other people describe you in one word
6. Close with coming the full circle

Planning your slides

• Starting slide with your authority title. Make it good but realistic.
• Show results
• Utilize brand association
• Mission by story
• Content slide - either a chart or other graphic
• Issue a challenge
• The "but"-slide
• What is holding you back?
• Do you want my help?

See also

• Celebrity branding

External links

• JT Foxx'es official website
• JT Foxx'es blog
• JT Foxx Family Reunion an annual happening
• http://millionaireunderdog.com/ JT Foxx'es biography video
• @jtfoxx on twitter
• JT Foxx Fan Page on Facebook

Other services

• http://internetjock.com/ quality voice overs on a budget
• https://www.fiverr.com/ - various services for $5