| Latest revision |
Your text |
| Line 7: |
Line 7: |
| * Platform ([[w:Platform evangelism|Platform evangelism]] but not limited to it) | | * Platform ([[w:Platform evangelism|Platform evangelism]] but not limited to it) |
| * Professional ([[w:Consultant|Consultant]]) | | * Professional ([[w:Consultant|Consultant]]) |
| | | * |
|
| |
|
| === Who is JT Foxx? === | | === Who is JT Foxx? === |
| Line 25: |
Line 25: |
| * Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest. | | * Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest. |
| * '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]] | | * '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]] |
| * Do an '''annual [[w:Convention (meeting)|event]]'''
| |
| * It is about '''[[w:Closing (sales)|closing the sale]]'''
| |
| * Think [[w:Monetization|Monetization]]
| |
|
| |
|
| === Types of speaking === | | === Types of speaking === |
| Line 40: |
Line 37: |
| * Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday | | * Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday |
| * [[w:Situation awareness|Situation awareness]] | | * [[w:Situation awareness|Situation awareness]] |
| * Solve problems
| |
| * Make yourself valuable
| |
| * [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]]
| |
| * You should have approx 15 [[w:marketing|marketing]] triggers in your speech
| |
| * 40% of speaking is the fundamentals and 60% is coaching and branding
| |
| * If someone else sells you it is more convincing than if you try to do it yourself
| |
| * [[w:Pricing|Pricing]] psychology is important
| |
|
| |
|
| === Event formats === | | === Event formats === |
| Line 54: |
Line 44: |
| * 2 day event | | * 2 day event |
|
| |
|
| * [[w:Promoter (entertainment)|Promoter]] does [[w:Promotion (marketing)|Promotion]] and takes approx. 50% of the revenue to cover his costs and make a profit.
| |
| === Securing an audience === | | === Securing an audience === |
| * Registration (1100 for this event) | | * Registration (1100 for this event) |
| Line 64: |
Line 53: |
| * For charge event (show up 10-20% of confirmed) | | * For charge event (show up 10-20% of confirmed) |
| * [[w:Freemium|Freemium]] | | * [[w:Freemium|Freemium]] |
|
| |
| === Levels ===
| |
| * [[w:Expert|Specialist]] and [[w:generalist|generalist]]
| |
| * Speaker and coach authority
| |
| * Speaker and coach [[w:celebrity|celebrity]]
| |
| * Celebrity authority
| |
|
| |
| === On branding ===
| |
| * [[w:Brand awareness|Brand awareness]]
| |
| * [[w:Brand preference|Brand preference]]
| |
| * [[w:Brand ambassador|Brand ambassador]] (brand advocacy)
| |
| * Brand insistence
| |
|
| |
| === JT's tips for making a biography video ===
| |
|
| |
| # Best moment in your life
| |
| # Worst moment of your life
| |
| # What other say about you
| |
| # Vision – Where you are going next?
| |
| # Have other people describe you in one word
| |
| # Close with coming the full circle
| |
|
| |
| === Planning your slides ===
| |
| * Starting slide with your authority title. Make it good but realistic.
| |
| * Show results
| |
| * Utilize [[w:Fan loyalty#Brand Association|brand association]]
| |
| * Mission by story
| |
| * Content slide - either a chart or other graphic
| |
| * Issue a challenge
| |
| * The "but"-slide
| |
| * What is holding you back?
| |
| * Do you want my help?
| |
|
| |
| === See also ===
| |
| * [[w:Celebrity branding|Celebrity branding]]
| |
|
| |
| === External links ===
| |
| * [http://jtfoxx.com/ JT Foxx'es official website]
| |
| * [http://jtfoxxblog.com/ JT Foxx'es blog]
| |
| * [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening
| |
| * http://millionaireunderdog.com/ JT Foxx'es biography video
| |
| * [https://twitter.com/jtfoxx @jtfoxx on twitter]
| |
| * [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook]
| |
|
| |
| === Other services ===
| |
| * http://internetjock.com/ quality voice overs on a budget
| |
| * https://www.fiverr.com/ - various services for $5
| |