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| * 40% of speaking is the fundamentals and 60% is coaching and branding | | * 40% of speaking is the fundamentals and 60% is coaching and branding |
| * If someone else sells you it is more convincing than if you try to do it yourself | | * If someone else sells you it is more convincing than if you try to do it yourself |
| * [[w:Pricing|Pricing]] psychology is important
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| === Event formats === | | === Event formats === |
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| * Speaker and coach [[w:celebrity|celebrity]] | | * Speaker and coach [[w:celebrity|celebrity]] |
| * Celebrity authority | | * Celebrity authority |
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| === On branding ===
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| * [[w:Brand awareness|Brand awareness]]
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| * [[w:Brand preference|Brand preference]]
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| * [[w:Brand ambassador|Brand ambassador]] (brand advocacy)
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| * Brand insistence
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| === JT's tips for making a biography video ===
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| # Best moment in your life
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| # Worst moment of your life
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| # What other say about you
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| # Vision – Where you are going next?
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| # Have other people describe you in one word
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| # Close with coming the full circle
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| === Planning your slides ===
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| * Starting slide with your authority title. Make it good but realistic.
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| * Show results
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| * Utilize [[w:Fan loyalty#Brand Association|brand association]]
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| * Mission by story
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| * Content slide - either a chart or other graphic
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| * Issue a challenge
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| * The "but"-slide
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| * What is holding you back?
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| * Do you want my help?
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| === See also === | | === See also === |
| * [[w:Celebrity branding|Celebrity branding]] | | * [[w:Celebrity branding|Celebrity branding]] |
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| === External links ===
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| * [http://jtfoxx.com/ JT Foxx'es official website]
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| * [http://jtfoxxblog.com/ JT Foxx'es blog]
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| * [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening
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| * http://millionaireunderdog.com/ JT Foxx'es biography video
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| * [https://twitter.com/jtfoxx @jtfoxx on twitter]
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| * [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook]
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| === Other services ===
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| * http://internetjock.com/ quality voice overs on a budget
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| * https://www.fiverr.com/ - various services for $5
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