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Marketing: Difference between revisions
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→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: fixing links
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=== Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication === | === Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication === | ||
'''[[w:Corporate communication|Corporate communication]]''' is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref> | * '''[[w:Corporate communication|Corporate communication]]''' is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref> | ||
:::It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its [[w:Stakeholder (corporate)|stakeholder]]s, to transmit [[w:coherence (linguistics)|coherence]], [[w:credibility|credibility]] and [[w:ethic|ethic]]. | :::It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its [[w:Stakeholder (corporate)|stakeholder]]s, to transmit [[w:coherence (linguistics)|coherence]], [[w:credibility|credibility]] and [[w:ethic|ethic]]. | ||
:::::Corporate communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. ( Wikipedia ) | :::::Corporate communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. ( Wikipedia ) | ||
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* A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) | * A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) | ||
* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[marketing communication]] that refers to the practice of building [[brand]]s that appeal directly to a [[consumer|consumer's]] emotional state, needs and aspirations. | * '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) | ||
== Successful Event == | == Successful Event == | ||