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Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 5 - Branding: + definition of w:Co-branding
(→Creative Corporate and Marketing Communication: + definition of Brand identity and brand image) |
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::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) | ::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia ) | ||
* '''[[w:Co-branding|Co-branding]]''' also called '''brand partnership''', is when two companies form an [[w:Brand alliances|brand alliance]] to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'' ( Wikipedia ) | |||
== Strategic Business-to-Business Relationship Management == | == Strategic Business-to-Business Relationship Management == | ||