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Marketing: Difference between revisions
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'''[[w:Brand alliances|Brand alliances]]''' is a [[w:brand|brand]]ing strategy used in a [[w:business alliance|business alliance]]. Brand alliances are divided into three types. [[w:Cobranding|Cobrands]], [[w:Brand alliances#Brand licenses|brand licenses]] and [[w:Brand alliances#Cross marketing|cross marketing]] ( Wikipedia ) | '''[[w:Brand alliances|Brand alliances]]''' is a [[w:brand|brand]]ing strategy used in a [[w:business alliance|business alliance]]. Brand alliances are divided into three types. [[w:Cobranding|Cobrands]], [[w:Brand alliances#Brand licenses|brand licenses]] and [[w:Brand alliances#Cross marketing|cross marketing]] ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Week 7 - Brand architecture === | |||
* '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. ( Wikipedia ) | |||
==== Brand architecture - See also ==== | |||
*[[w:Umbrella brand|Umbrella brand]] | |||
*[[w:Brand valuation|Brand valuation]] | |||
*[[w:Family branding|Family branding]] | |||
*[[w:Corporate branding|Corporate branding]] | |||
*[[w:Brand management|Brand management]] | |||
*[[w:Marketing mix modeling|Marketing mix modeling]] | |||
*[[w:Brand language|Brand language]] | |||
*[[w:Individual branding|Individual branding]] | |||
*[[w:Personal branding|Personal branding]] | |||
*[[w:Aspirational brand|Aspirational brand]] | |||
*[[w:Brand aversion|Brand aversion]] | |||
*[[w:Brand community|Brand community]] | |||
*[[w:Brand engagement|Brand engagement]] | |||
*[[w:Brand loyalty|Brand loyalty]] | |||
*[[w:Brand implementation|Brand implementation]] | |||
*[[w:Brand orientation|Brand orientation]] | |||
== Strategic Business-to-Business Relationship Management == | == Strategic Business-to-Business Relationship Management == | ||