Sales and selling: Difference between revisions

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:: '''Feature''' is any ''physical characteristic'' of a product
:: '''Feature''' is any ''physical characteristic'' of a product
:::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer
:::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer
::::::'''Benefit'''is a favourable ''result'' the buyer receives from the product
::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product


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[[Category:Marketing specialization track]]
[[Category:Marketing specialization track]]