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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 1 and 2 – Storytelling and corporate communication: + definition of w:Emotional branding
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Learning objectives were to get acquinted with storytelling as a method to do brand promotion. | Learning objectives were to get acquinted with storytelling as a method to do brand promotion. | ||
* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or [[w:product (business)|product]]) that cannot fully be rationalized. ( Wikipedia ) | |||
== References == | == References == | ||
<references/> | <references/> | ||