Marketing: Difference between revisions

829 bytes added ,  7 February 2015
including material for Wikipedia on experience design in the commercial context
(including material for Wikipedia on experience design in the commercial context)
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::::::::::*advocacy.   
::::::::::*advocacy.   
::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia )
::It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. ( Wikipedia )
* In its commercial context, '''[[w:experience design|experience design]]''' is driven by consideration of the moments of engagement, or [[w:touchpoint|touchpoint]]s, between people and brands, and the [[w:idea|idea]]s, [[w:emotions|emotions]], and [[w:memories|memories]] that these moments create.
:::Commercial experience design is also known as [[w:customer experience|customer experience]] design. In the domain of [[w:marketing|marketing]], it may be associated with [[w:experiential marketing|experiential marketing]].
:::::Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome. ( Wikipedia on [[w:Experience_design#Commercial_context|experience design in the commercial context]] )


* '''[[w:Customer experience transformation|Customer experience transformation]]''' (CxT) is a strategy that uses [[w:business process management]] to enhance [[w:customer service|customer service]] experience from any [[w:customer|customer]] [[w:touchpoint|touchpoint]]. ( Wikipedia )
* '''[[w:Customer experience transformation|Customer experience transformation]]''' (CxT) is a strategy that uses [[w:business process management]] to enhance [[w:customer service|customer service]] experience from any [[w:customer|customer]] [[w:touchpoint|touchpoint]]. ( Wikipedia )