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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords
(→Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned) |
(→Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords) |
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== Session 7 and 8 - Media agencies and big data == | == Session 7 and 8 - Media agencies and big data == | ||
'''Problem''': Why companies use media agencies? | |||
'''Learning objectives:''' | |||
# What is the process & interaction between a client company and a media agency? | |||
# How to make use of big data to get customer insight? | |||
# What is PESO? | |||
Keywords: PESO, consumer media habits, customer insights | |||
* '''[[w:Media agency]]''' redirects to advertising agency | * '''[[w:Media agency]]''' redirects to advertising agency | ||
* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned | * '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media | ||
* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | * An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | ||