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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned
(→Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency) |
(→Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned) |
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== Session 7 and 8 - Media agencies and big data == | == Session 7 and 8 - Media agencies and big data == | ||
* '''[[w:Media agency]]''' redirects to advertising agency | * '''[[w:Media agency]]''' redirects to advertising agency | ||
* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned | |||
* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | * An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | ||