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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency
(== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning) |
(→Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency) |
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== Session 7 and 8 - Media agencies and big data == | == Session 7 and 8 - Media agencies and big data == | ||
* '''[[w:Media agency]]''' redirects to advertising agency | |||
* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients. | |||
::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services. | |||
::**An agency can also handle overall [[w:marketing|marketing]] and [[w:brand|brand]]ing strategies and [[w:sales promotion|sales promotion]]s for its clients. ( Wikipedia ) | |||
* '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia ) | * '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia ) | ||
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== Session 6 and 7 - Communication plan == | == Session 6 and 7 - Communication plan == | ||
'''Problem''': What does a communication plan involve? | '''Problem''': What does a communication plan involve? | ||