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User:Jukeboksi/Blog/Marketing: Difference between revisions
== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning
(→Session 6 and 7 - Communication plan: + definition of w:AIDA (marketing)) |
(== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning) |
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== Session 7 and 8 - Media agencies and big data == | |||
* '''[[w:Media planning|Media planning]]''' is generally the task of a [[w:media agency|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia ) | |||
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== Session 6 and 7 - Communication plan == | == Session 6 and 7 - Communication plan == | ||
'''Problem''': What does a communication plan involve? | '''Problem''': What does a communication plan involve? | ||