User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions

Latest revision as of 10:48, 12 December 2016

Free Megaspeaker event in Helsinki

Monday 2016-06-27 at the Radisson Blu Royal Helsinki

Why are you looking to become a great speaker?

Platform (Platform evangelism but not limited to it)
Professional (Consultant)

Who is JT Foxx?

How to make it?

Employ the Third-party technique (marketing)
Go beyond Communication to connecting
Body language and vivid intonation
Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
Branding is important - Personal branding and Brand management
Do an annual event
It is about closing the sale
Think Monetization

Types of speaking

Keynote speaking
Education
Platform speaking is the most profitable speaking arrangement

Tips for successful speaking

Front-end-model
90-minute preview
12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
Situation awareness
Solve problems
Make yourself valuable
Mission -> Vision -> Culture
You should have approx 15 marketing triggers in your speech
40% of speaking is the fundamentals and 60% is coaching and branding
If someone else sells you it is more convincing than if you try to do it yourself
Pricing psychology is important

Event formats

90-minute preview model
3 hour preview
One day event
2 day event

Promoter does Promotion and takes approx. 50% of the revenue to cover his costs and make a profit.

Securing an audience

Registration (1100 for this event)
Confirmation (682)
Show-up (282)

Pricing speaking events

Free event (show up usually 16-18% of confirmed)
For charge event (show up 10-20% of confirmed)
Freemium

Levels

Specialist and generalist
Speaker and coach authority
Speaker and coach celebrity
Celebrity authority

On branding

Brand awareness
Brand preference
Brand ambassador (brand advocacy)
Brand insistence

JT's tips for making a biography video

Best moment in your life
Worst moment of your life
What other say about you
Vision – Where you are going next?
Have other people describe you in one word
Close with coming the full circle

Planning your slides

Starting slide with your authority title. Make it good but realistic.
Show results
Utilize brand association
Mission by story
Content slide - either a chart or other graphic
Issue a challenge
The "but"-slide
What is holding you back?
Do you want my help?

External links

JT Foxx'es official website
JT Foxx'es blog
JT Foxx Family Reunion an annual happening
http://millionaireunderdog.com/ JT Foxx'es biography video
@jtfoxx on twitter
JT Foxx Fan Page on Facebook

Other services

http://internetjock.com/ quality voice overs on a budget
https://www.fiverr.com/ - various services for $5

@@ Line 7: / Line 7: @@
 * Platform ([[w:Platform evangelism|Platform evangelism]] but not limited to it)
 * Professional ([[w:Consultant|Consultant]])
-*
 === Who is JT Foxx? ===
@@ Line 25: / Line 25: @@
 * Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest.
 * '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]]
+* Do an '''annual [[w:Convention (meeting)|event]]'''
+* It is about '''[[w:Closing (sales)|closing the sale]]'''
+* Think [[w:Monetization|Monetization]]
 === Types of speaking ===
@@ Line 37: / Line 40: @@
 * Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
 * [[w:Situation awareness|Situation awareness]]
+* Solve problems
+* Make yourself valuable
+* [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]]
+* You should have approx 15 [[w:marketing|marketing]] triggers in your speech
+* 40% of speaking is the fundamentals and 60% is coaching and branding
+* If someone else sells you it is more convincing than if you try to do it yourself
+* [[w:Pricing|Pricing]] psychology is important
 === Event formats ===
@@ Line 44: / Line 54: @@
 * 2 day event
+* [[w:Promoter (entertainment)|Promoter]] does [[w:Promotion (marketing)|Promotion]] and takes approx. 50% of the revenue to cover his costs and make a profit.
 === Securing an audience ===
 * Registration (1100 for this event)
@@ Line 53: / Line 64: @@
 * For charge event (show up 10-20% of confirmed)
 * [[w:Freemium|Freemium]]
+=== Levels ===
+* [[w:Expert|Specialist]] and [[w:generalist|generalist]]
+* Speaker and coach authority
+* Speaker and coach [[w:celebrity|celebrity]]
+* Celebrity authority
+=== On branding ===
+* [[w:Brand awareness|Brand awareness]]
+* [[w:Brand preference|Brand preference]]
+* [[w:Brand ambassador|Brand ambassador]] (brand advocacy)
+* Brand insistence
+=== JT's tips for making a biography video ===
+# Best moment in your life
+# Worst moment of your life
+# What other say about you
+# Vision – Where you are going next?
+# Have other people describe you in one word
+# Close with coming the full circle
+=== Planning your slides ===
+* Starting slide with your authority title. Make it good but realistic.
+* Show results
+* Utilize [[w:Fan loyalty#Brand Association|brand association]]
+* Mission by story
+* Content slide - either a chart or other graphic
+* Issue a challenge
+* The "but"-slide
+* What is holding you back?
+* Do you want my help?
+=== See also ===
+* [[w:Celebrity branding|Celebrity branding]]
+=== External links ===
+* [http://jtfoxx.com/ JT Foxx'es official website]
+* [http://jtfoxxblog.com/ JT Foxx'es blog]
+* [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening
+* http://millionaireunderdog.com/ JT Foxx'es biography video
+* [https://twitter.com/jtfoxx @jtfoxx on twitter]
+* [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook]
+=== Other services ===
+* http://internetjock.com/ quality voice overs on a budget
+* https://www.fiverr.com/ - various services for $5