Researching Target Markets: Difference between revisions
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<big>'''This page has permanently moved to the [https://develop.consumerium.org/wiki/User:Jukeboksi/BBA_studies/Researching_Target_Markets Consumerium.org development wiki]'''</big> | |||
= International Market Research = | = International Market Research = | ||
== Week 4 - Introduction == | == Week 4 - Introduction == | ||
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== Week 16 == | == Week 16 == | ||
* '''[[w:Primary research|Primary research]]''' consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. ( Wikipedia ) | |||
* '''[[w:Secondary research|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia ) | |||
* A '''[[w:Back-translation#Back-translation|Back-translation]]''' is a translation of a translated text back into the language of the original text, made without reference to the original text. ( Wikipedia ) | |||
* The '''[[w:European Society for Opinion and Market Research|European Society for Opinion and Market Research]]''' ('''[[w:ESOMAR|ESOMAR]]''') is a world association for market, social and opinion researchers. | |||
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* '''[[w:Correlation and dependence|Correlation and dependence]]''' - In [[w:statistics|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable|random variable]]s or two sets of [[w:data|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia ) | * '''[[w:Correlation and dependence|Correlation and dependence]]''' - In [[w:statistics|statistics]], '''dependence''' is any statistical relationship between two [[w:random variable|random variable]]s or two sets of [[w:data|data]]. '''Correlation''' refers to any of a broad class of statistical relationships involving dependence. ( Wikipedia ) | ||
* '''[[w:bivariate data|Bivariate data]]''' is data that has two [[w:Variable (mathematics)|variables]]. ( Wikipedia ) | * '''[[w:bivariate data|Bivariate data]]''' is data that has two [[w:Variable (mathematics)|variables]]. The quantities from these two variables are often represented using a [[w:scatter plot|scatter plot]]. ( Wikipedia ) | ||
* A '''[[w:scatter plot|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram|mathematical diagram]] using [[w:Cartesian coordinate system|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)|variable]]s for a set of data. ( Wikipedia ) | * A '''[[w:scatter plot|Scatter plot]]''', '''scatterplot''', '''scatter diagram''' or '''scattergraph''' is a type of [[w:mathematical diagram|mathematical diagram]] using [[w:Cartesian coordinate system|Cartesian coordinates]] to display values for two [[w:Variable (mathematics)|variable]]s for a set of data. ( Wikipedia ) | ||
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Further studies in statistics - [[Toolkit for Quantitative Surveys]] (MET8LF001-11) Mon-Fri - The concept of [[w:statistical inference]] is covered. Download SPSS from MyNet. | Further studies in statistics - [[Toolkit for Quantitative Surveys]] (MET8LF001-11) Mon-Fri - The concept of [[w:statistical inference]] is covered. Download SPSS from MyNet. | ||
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