Marketing: Difference between revisions

313 bytes added ,  28 January 2015
Line 346: Line 346:


:::* '''[[w:Integrated marketing communications|Integrated marketing communications]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia )
:::* '''[[w:Integrated marketing communications|Integrated marketing communications]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia )
:::* '''[[w:Multichannel marketing|Multichannel marketing]]''' is the ability to interact with potential customers on various platforms.
::::::In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. ( Wikipedia )


* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia )
* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia )