User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions

Revision as of 09:08, 27 June 2016

Monday 2016-06-27 at the Radisson Blu Royal Helsinki

Employ the Third-party technique (marketing)
Go beyond Communication to connecting
Body language and vivid intonation
Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
Branding is important - Personal branding and Brand management
Do an annual event
It is about closing the sale

Front-end-model
90-minute preview
12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
Situation awareness
Solve problems
Make yourself valuable
Mission -> Vision -> Culture
You should have approx 15 marketing triggers in your speech
40% of speaking is the fundamentals and 60% is coaching and branding
If someone else sells you it is more convincing than if you try to do it yourself

Promoter does Promotion and takes approx. 50% of the revenue to cover his costs and make a profit.

@@ Line 43: / Line 43: @@
 * [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]]
 * You should have approx 15 [[w:marketing|marketing]] triggers in your speech
+* 40% of speaking is the fundamentals and 60% is coaching and branding
+* If someone else sells you it is more convincing than if you try to do it yourself
 === Event formats ===