Marketing: Difference between revisions

Marketing (view source)

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 === Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication ===
+'''[[w:Corporate communication|Corporate communication]]''' is a  set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref>
+:::It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its [[w:Stakeholder (corporate)|stakeholder]]s, to transmit [[w:coherence (linguistics)|coherence]], [[w:credibility|credibility]] and [[w:ethic|ethic]].
+:::::Corporate communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. ( Wikipedia )
 * '''[[w:Marketing communications|Marketing communications]]''' are [[w:message|message]]s and related media used to communicate with a [[w:Market (economics)|market]].