User:Jukeboksi/Blog/Marketing: Difference between revisions

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:# How do trends influence the communicattion planning ?
:# How do trends influence the communicattion planning ?
:# How to measure the effectiveness of the communication plan
:# How to measure the effectiveness of the communication plan
* '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia )


== Session 5 and 6 - Brand strategy ==
== Session 5 and 6 - Brand strategy ==