User:Jukeboksi/Blog/Marketing: Difference between revisions

→‎Session 6 and 7 - Communication plan: + key questions that should be answered in the communications plan
(→‎Session 6 and 7 - Communication plan: + A communication plan is a written document that describes...)
(→‎Session 6 and 7 - Communication plan: + key questions that should be answered in the communications plan)
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::*how you will accomplish your objectives (the tools and timetable), and
::*how you will accomplish your objectives (the tools and timetable), and
::*how you will measure the results of your program (evaluation). <ref>http://www.hieran.com/comet/howto.html</ref>
::*how you will measure the results of your program (evaluation). <ref>http://www.hieran.com/comet/howto.html</ref>
*A communications plans should answer concretely the following six questions:
::*Who Will be the Key Staff Doing the Communicating?
::*What are the Communications Goals and Objects?
::*Who is the Target Audience(s)?
::*When and How Frequently to Plan to Communicate?
::*How to Communicate the Results?
::*What Resources Are Available for Communicating? <ref>http://toolkit.pellinstitute.org/evaluation-guide/communicate-improve/develop-a-communications-plan/</ref>


== Session 5 and 6 - Brand strategy ==
== Session 5 and 6 - Brand strategy ==