User:Jukeboksi/Blog/Marketing: Difference between revisions

→‎Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords
(→‎Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned)
(→‎Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords)
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== Session 7 and 8  - Media agencies and big data ==
== Session 7 and 8  - Media agencies and big data ==
'''Problem''': Why companies use media agencies?
'''Learning objectives:'''
# What is the process & interaction between a client company and a media agency?
# How to make use of big data to get customer insight?
# What is PESO?
Keywords: PESO, consumer media habits, customer insights
* '''[[w:Media agency]]''' redirects to advertising agency
* '''[[w:Media agency]]''' redirects to advertising agency


* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned
* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media


* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients.
* An '''[[w:advertising agency|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business|business]] dedicated to creating, planning, and handling [[w:advertising|advertising]] (and sometimes other forms of [[w:promotion (marketing)|promotion]]) for its clients.