2,917
edits
Target Economic Regions: Difference between revisions
m
→Week 2 - Reputation, image and brand: + another youtube shown by teacher
m (tweaking) |
m (→Week 2 - Reputation, image and brand: + another youtube shown by teacher) |
||
| Line 39: | Line 39: | ||
:::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | :::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | ||
::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher | ||
::::** [https://www.youtube.com/watch?v=4eGqXvhOFrs What the Finns need to know about Portugal] shown by teacher | |||
* '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | * '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | ||