2,925
edits
Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: Cees van Riel is most known for her work on: RepTrak Model and RepTrak Alignment Monitor.
m (→Week 2 - Reputation, image and brand: + another youtube shown by teacher) |
(→Week 2 - Reputation, image and brand: Cees van Riel is most known for her work on: RepTrak Model and RepTrak Alignment Monitor.) |
||
| Line 42: | Line 42: | ||
* '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | * '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | ||
*'''[[w:Cees van Riel|Cornelis Bernardus Maria (Cees) van Riel]]''' (born June 15, 1951) is a Dutch [[w:organizational theorist|organizational theorist]], consultant, and Professor of Corporate Communication at [[w:Rotterdam School of Management|Rotterdam School of Management]] and Director of the Corporate Communication Centre at the [[w:Erasmus University|Erasmus University]], known for his work in the area of corporate communication and reputation management. ( Wikipedia ) | |||
:: She is most known for her work on: [[w:Cees van Riel#Work|RepTrak Model and RepTrak Alignment Monitor]]. | |||