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Target Economic Regions: Difference between revisions
→Week 2 - Reputation, image and brand: + definition of w:Brand implementation
(→Week 2 - Reputation, image and brand: + The 3 Ts: w:tolerance, w:technology and w:talent + tweaking) |
(→Week 2 - Reputation, image and brand: + definition of w:Brand implementation) |
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* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
:::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | |||
:::* '''[[w:Brand implementation|Brand implementation]]''' refers to the physical representation and consistent application of [[w:brand identity|brand identity]] across [[w:Visual brand language|visual]] and [[w:Brand language|verbal]] media. In visual terms, this can include [[w:signage|signage]], [[w:uniforms|uniforms]], [[w:Livery|liveries]], interior design and branded merchandise. ( Wikipedia ) | |||
:::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | :::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | ||
:::* '''[[w:Nation branding|Nation branding]]''' aims to measure, build and manage the [[w:reputation|reputation]] of countries (closely related to [[w:place branding|place branding]]). ( Wikipedia ) | :::* '''[[w:Nation branding|Nation branding]]''' aims to measure, build and manage the [[w:reputation|reputation]] of countries (closely related to [[w:place branding|place branding]]). ( Wikipedia ) | ||