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User:Jukeboksi/Blog/Marketing: Difference between revisions
stating the "problem" and the learning objectives for PBL session 3 and 4
(adding learning objectives for session 2 to 3) |
(stating the "problem" and the learning objectives for PBL session 3 and 4) |
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== Session 3 and 4 - Visual brand identity == | == Session 3 and 4 - Visual brand identity == | ||
Problem: How to create a visual brand identity? | |||
Learning objectives: | |||
# ) What are the elements that create visual identity? | |||
# ) What is the process to create visual identity? | |||
# ) What are the challenges in creating and communicating visual brand identity | |||
# ) Good and bad examples of | |||
Keywords: Cultural adaptation, mission, identity, trend, creativity, art, history, evolution | |||
* '''[[w:Visual brand language|Visual brand language]]''' is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the [[w:brand|brand]] and the consumer. | * '''[[w:Visual brand language|Visual brand language]]''' is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the [[w:brand|brand]] and the consumer. | ||
:: Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. <ref>Brunner, R.; Emery, S., ''Do you matter? How great design will make people love your company''., (2009), Upper Saddle River: FT Press.</ref><ref>Lockwood, T; Walton, T., ''Building Design Strategy'', (2008), New York: Allworth Press.</ref> | :: Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. <ref>Brunner, R.; Emery, S., ''Do you matter? How great design will make people love your company''., (2009), Upper Saddle River: FT Press.</ref><ref>Lockwood, T; Walton, T., ''Building Design Strategy'', (2008), New York: Allworth Press.</ref> | ||