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User:Jukeboksi/Blog/Marketing: Difference between revisions
→Session 3 and 4 - Visual brand identity: + linking to uses of color psychology in marketing
(stating the "problem" and the learning objectives for PBL session 3 and 4) |
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:: Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. <ref>Brunner, R.; Emery, S., ''Do you matter? How great design will make people love your company''., (2009), Upper Saddle River: FT Press.</ref><ref>Lockwood, T; Walton, T., ''Building Design Strategy'', (2008), New York: Allworth Press.</ref> | :: Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. <ref>Brunner, R.; Emery, S., ''Do you matter? How great design will make people love your company''., (2009), Upper Saddle River: FT Press.</ref><ref>Lockwood, T; Walton, T., ''Building Design Strategy'', (2008), New York: Allworth Press.</ref> | ||
:::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | :::: Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.<ref>Aaker, D., ''Building Strong Brands'', (1996), New York: The Free Press.</ref> ( Wikipedia ) | ||
* Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing.<ref>[http://blog.kissmetrics.com/color-psychology/?wide=1 How do colors affect purchases?]</ref> ( Wikipedia on [[w:Color psychology#Uses in marketing|uses of color psychology in marketing]] ) | |||
== Session 2 and 3 - Integrated marketing communications == | == Session 2 and 3 - Integrated marketing communications == | ||