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Please sign and share the petition 'Tighten regulation on taking, making and faking explicit images' at Change.org initiated by Helen Mort to the w:Law Commission (England and Wales) to properly update UK laws against synthetic filth. Only name and email required to support, no nationality requirement. See Current and possible laws and their application @ #SSF! wiki for more info on the struggle for laws to protect humans.

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User:Jukeboksi/Blog/Marketing: Difference between revisions

(+ definition w:brand management)
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::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.   
::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.   
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
* '''[[w:Rebranding|Rebranding]]''' is a [[w:marketing|marketing]] strategy in which a new name, term, symbol, design, or combination thereof is created for an established [[w:brand|brand]] with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.
:::Often, this involves radical changes to a brand's logo, name, image, [[w:marketing strategies|marketing strategy]], and [[w:advertising]] themes. Such changes typically aim to [[w:positioning (marketing)|reposition]] the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand [[w:upmarket|upmarket]] ( Wikipedia )


== Session 3 and 4 - Visual brand identity ==
== Session 3 and 4 - Visual brand identity ==
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