2,925
edits
User:Jukeboksi/Blog/Marketing: Difference between revisions
User:Jukeboksi/Blog/Marketing (view source)
Revision as of 09:04, 11 February 2015
, 11 February 2015→Session 4 and 5 - Brand identity and image
(→Session 4 and 5 - Brand identity and image: + definition of w:Rebranding) |
|||
| Line 1: | Line 1: | ||
== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||
* '''Brand image vs. brand identity''' | * '''Brand image is the ''expression'' of the brand vs. brand identity is the ''perception''''' | ||
::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||