User:Jukeboksi/Blog/Marketing: Difference between revisions

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Jukeboksi

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 == Session 5 and 6 - Brand strategy ==
+* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].
+::: Developing a good relationship with the [[w:target market|target market]] is essential for brand management.
+::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.
+::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
 == Session 4 and 5 - Brand identity and image ==
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 ::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia )
-* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].
-::: Developing a good relationship with the [[w:target market|target market]] is essential for brand management.
-::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.
-::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
 * '''[[w:Rebranding|Rebranding]]''' is a [[w:marketing|marketing]] strategy in which a new name, term, symbol, design, or combination thereof is created for an established [[w:brand|brand]] with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.