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User:Jukeboksi/Blog/Marketing: Difference between revisions
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== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||
* '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity. | |||
:::It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. ( Wikipedia ) | |||
* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]]. | * '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]]. | ||