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User:Jukeboksi/Blog/Marketing: Difference between revisions
defining porblem and learning objectives for session 5 and 6
(defining porblem and learning objectives for session 5 and 6) |
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== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||
Problem: How to create a brand strategy? | |||
Learning objectives: | |||
:#What kind of brand strategies exist? | |||
:## Examples? | |||
:## Comparison? | |||
:#When to outsource / not to outsource? | |||
:## Advantages / disadvantages? | |||
:# What's the interrelation between a brand strategy and a brand portfolio? | |||
* '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity. | * '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity. | ||
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== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||
Problem: How to manage brand identity? | Problem: How to manage brand identity? | ||
Learning objectives: | |||
:#What is the interrelation between brand identity and brand image? | :#What is the interrelation between brand identity and brand image? | ||
:#When and how to rebrand? | :#When and how to rebrand? | ||